Moz Knowledge Base/Feature Requests/Moz Feature Requests

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Keyword research tool

suggested this on April 8, 2011, 4:42 PM

Keyword research requires using an awful lot of different tools and cobbling things together in a spreadsheet. It would be great to have one tool that pulled everything in and made recommendations. My methodology is somewhere along the lines of:

  • Brainstorm keywords
  • Do a broad search in Google's keyword tool with "Only show ideas closely related to my search terms" unchecked and only Match Type: Exact checked. 
  • Export to Excel. 
  • Based on traffic volume and my hunches about relevance, choose a lot of keywords that seem like good candidates. 
  • Enter those keywords 5 at a time in SEOmoz's Keyword Difficulty tool and copy the difficult score back to my spreadsheet. 
  • Choose keywords based on some combination of difficulty and search volume. 

It would be great to have this in one nice little app. It could work something like this:

  • User enters keyword ideas. 
  • User adjusts a slider between difficulty and traffic based on the weight they want to give these factors. 
  • App generates a list of keyword ideas, with traffic and difficult listed out in columns. 
  • User thumbs-ups ones they like and thumbs-downs ones they don't like. 
  • App generates new ideas and rankings based on feedback. 

I'm somewhat new to SEO, so if my approach is way overly simplistic, oh well. But it would be nice to have something to make keyword research easier and self-contained in one app. 

Thanks a bunch!


Comments latest first

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What is the difference between Local Search Volume and Global Search Volume?
Local Search Volume refers to the estimated amount of search traffic for the given term in the country-specific version of Google that you selected (Ex. Global Search Volume refers to the estimated amount of search traffic for the given term in all of Google's country-specific search portals. (Ex.,, and all other country-specific versions of Google).

Where does your tool get its search volume data from?
For this tool, we get our search volume data from Bing's API.


Bing only gets 20% the traffic that google does, and the request is for search volume from Google. The documentation says search volume from google. Why is the data being brought in from Bing's API?

February 27, 2014, 10:07 PM
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Just wanted to give you guys an update. You will see some new rankings and keywords tools in Moz Analytics this year. This will start with a (not provided) workaround which we intend to release in Q1. We will follow up with some rankings and search updates.

Although it will not follow the exact process outlined above, it will be aligned with the way KW research has changed with the algo, data and SERP changes recently.



January 14, 2014, 7:59 AM
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Miranda Rensch

Hey all! Just wanted to give an update on this. We have a view in the new Moz Analytics which shows keywords that have sent traffic and their difficulty and volume scores. This is a very small first step, though. We do plan to create more advanced keyword research tools in the future, though I don't have a specific timeline yet. I will update here when we have some more specific dates. Thanks for your patience and for all the great feedback in this thread! 

Miranda Rensch - Product Manager

August 1, 2013, 1:40 PM
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Now that Google is getting rid of their Google Keyword Tool and combining it with Keyword Planner in Adwords, this makes even more sense for Moz to add some type of feature that tells us keyword traffic data.

August 1, 2013, 12:13 PM
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Karen Semyan

Alan and Abdul, thanks so much for your feedback. We are planning to offer better opportunities by competitiveness and potential value (volume) and are looking into the best ways to do it. Our rough timeframe right now is mid-2013. 



November 12, 2012, 2:43 PM
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I like this idea as well. The part that really limits us in doing in depth keyword analysis is the fact that you can only put in 5 keywords at a time to get their difficulty score and that there is a limit of 300 keywords a day. We create a very in depth keyword list that often can go into the thousands and these limits can slow us right down in delivering a report to our customers.

Any chance of even just upping the limits like say the Google ad word Keyword tool and being able to export all that we put through the system?



October 23, 2012, 2:39 PM
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Hi Karen, finding keywords for existing pages within GA history is a descent start and somewhat helpful, but what I'd like to see is a keyword research tool to help find NEW opportunities based on traffic vol and competition, like Wordtracker, Hubspot, and lots of niche tools, such as Keyword Elite and Market Samurai. Adding this to SEOMOZ Pro would realyl bolster the value of Pro as much of the tools and inforamtion within Pro are free, such as Open Site Explorer and the toolbar.



May 4, 2012, 7:39 AM
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Gary Aspinall

I think this is a great idea, Karen I think this feature would go one step further and produce a keyword niche list. The Find a new Keyword feature is a good step forward but we need to start thinking about niche groups instead of single keywords. We all know the greater value of long tail over singular keywords.

March 8, 2012, 3:14 AM
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Karen Semyan

I hope none of you have missed our release today of the Find New Keywords feature. It's under Manage Keywords > FInd New Keywords tab. If your campaign is hooked to GA, we'll show you the top 200 keywords sending you traffic that you're not tracking, along with some additional data points, including a filter for branded/nonbranded keywords, traffic and position in your keyword visits list, and a link to a full SERP analysis . You can review your candidate, and add the ones you might find useful. 

Read the full blog post here:

Thanks for the additional ideas about how to automate and simplify this; we're always looking for ways to improve our features.

Enjoy, and please tell us what you think of the feature! 



February 1, 2012, 4:12 PM
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I already have a tool extracting search volume, competition (no. of results) but it is based on a limited google-api (1.000 requests) and does'nt function that well....I do keyword research BIG TIME for my clients as my aim is to help them get traffic which converts to clients rather than top rankings on generic terms. I would be ready to pay, through SEOmoz, for access to unlimited keyword analysis in google (pro api).

August 16, 2011, 2:00 AM
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I think this is a fantastic idea! Regarding your initial process, using the allintitle:"your key phrase" in Google is helpful for more accurate SERP analysis. At least *I think* this is the case.

June 22, 2011, 10:40 AM