Moz Knowledge Base/Feature Requests/Moz Feature Requests

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No Branding On Reports

dcmike
suggested this on July 26, 2011 04:07 PM

Nobody charges $1200 a year and brands their subscriber's client reports!

IDEA: Plain (no brand) reports with "Powered by SEO MOZ at the bottom. For the higher levell accounts ($199 and up) subscribers can add their own logos.

No one is going to pay an extra $1200 a year just to put hi logo on the reports - he will automatically upgrade when his client base foots the bill!

 

Comments latest first

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ColleenThiel
Moz

@Lynn Patchett thanks for the patience on this! We are still limiting branding to the higher levels, however with the launch of Moz Analytics we do have the functionality available at $149.00 level.  Let us know if you have any questions. 

January 10, 2014 01:03 PM
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lynnp

Any update on the branding for basic PRO accounts? The silence is deafening.....

June 03, 2013 11:15 PM
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lynnp

Any word on the white labeling of reports on basic Pro accounts?

'Powered by seomoz' at the bottom sure, but really, how can we send client reports with only the seomoz logo up top, that's no way to grow our business, and hence no way for us to get to the next moz account level and grow yours...

October 11, 2012 11:12 PM
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CarryEmatters

Thanks! I'll be waiting for it. I'm all good now :-)

March 27, 2012 11:53 PM
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Adam Feldstein
SEOmoz

douwejdabbert, sorry for my slow response here. I've dug in and verified that there is a limit of 100 in the custom reports, however, if you generate a PDF report from the rankings summary, we include all of the keywords. So you can generate a full PDF there. 

I've also added a request to our team to increase the limit in the custom reports, so you will be able to include all of your keywords in these reports as well.

March 27, 2012 04:52 PM
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CarryEmatters

Hi Adam,

Thanks, I've found that one but it's limited to 100 keywords in custom reports right? So the way to avoid that would be using labels to narrow the amount but that's not an option within custom reporting. You see, the two combined would be great... seperate... not so much :-). If I'm able to use 1000 keywords I would like to be able to generate a full report on all of them on the same time as well.

March 01, 2012 11:54 PM
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Adam Feldstein
SEOmoz

I think I have good news for you. The competitive summary view exists, but is kind of hidden (we will be making an update to make this more obvious).  To show a competitive rankings summary, go to the Rankings Summary (click on the rankings tab), and select the engine for which you want to see competitive rankings:

Select_Compeititor_Rankings.jpg

You'll then be taken to a competitive view for that search engine:

Compeititor_Rankings.jpg

From here, you can export to PDF using the export button at the top of the page.

You can also do the same in the custom reports. Just set up a ranking summary report, and where it asks you to select an engine, select a specific search engine. You will then automatically generate regular competitive ranking reports.

Cheers,

Adam

March 01, 2012 09:07 AM
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Jolora

Hi Adam, Thanks so much for listening! I'm much more likely to upgrade to the $199 plan in the near future now.

As for exporting all keyword rankings on one PDF I also can't seem to find a way to do this and it would certainly be a well used feature.

March 01, 2012 01:22 AM
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CarryEmatters

Hi Adam, well, I think it doesn't really belong in this topic but  here's the thing:

Some of our clients keep a close eye on their competitors and their rankings. They have for instance 1000 keywords and every keyword is actual money if rankend, clicked and booked (travel client). The marketshare of other search engines like bing and yahoo are nihil so we focus on Google.

It would mean the world to us if we could generate an automated report for all keywords for rankings on Google + their competitor rankings. At the moment however, this is only possible with the "export page to PDF" button. There's no "export all keywords and competitor rankings too on Google to PDF" button. I don't think I can create a custom report like that right?

March 01, 2012 01:17 AM
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Adam Feldstein
SEOmoz

Hi Hugh,

Yes, at $199 you can generate reports with no SEOmoz branding. At the moment we have our logo as a default at the top of each report (which we are looking into changing soon), but you can just upload your own logo (or a blank image if you prefer) and our the default logo will be replaced, so your reports will not include any SEOmoz branding. 

February 29, 2012 03:18 PM
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hughmacken

Adam - 

Adam - Thanks for taking everyone's feedback so seriously. This is extremely important for us. Can you clarify: For the $199 level will there be any mention of SEO Moz on the reports - in header or footer areas?

Thanks

Hugh

February 29, 2012 11:02 AM
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Adam Feldstein
SEOmoz

@dcmike, thanks for the support and especially the complaints! We need to hear where we are messing up so we can fix the things that we can, and address product decisions where we need to.

@douwejdabbert, which report are you referring to? We have the ranking summary report with all keywords in one PDF - are you looking for a single PDF with ranking history for all your keywords?  Thanks!

February 29, 2012 08:40 AM
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CarryEmatters

Good to hear and thanks! Moving on: the single .pdf page instead of 300 keyword rankings at once in one pdf, WHAT'S THAT ALL ABOUT...? :-)

February 28, 2012 11:49 PM
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dcmike

Last thought - you have made it much easier on all of us. I have had to explain to some clients over and again what they are paying for. Now I can just tell them they are paying for "total SEO survailance" - and not have to explain that I am reselling data - they don't get that. They don't understand the data, much less that the source is sub-contracted. The less questions that are needed to be asked, the smoother the flow - the happier the client.

This should, in my opinion, make your bottom line rise - as we (your clients) will be more enthusiastic about sticking our necks out for more expensive subscriptions.

February 28, 2012 02:14 PM
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dcmike

Adam F  - you are the bearer of good tidings. Kudos to your marketing poobahs. I can only speak for myself but, though I bitched and moaned, I am a big believer in SEOmoz and I am glad to see you now recognize who your clients really are!!

February 28, 2012 01:05 PM
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Adam Feldstein
SEOmoz

Hey everyone. Thanks again for all of your feedback on this topic.  Here's a quick update.

If you are at the $199 level or above, we will removing the footer completely from reports. This means that you can add your logo at the top and there will be no mention of SEOmoz on the report. This should take effect by tomorrow. Also, at the $99 level we will be changing the 'powered by SEOmoz' to 'Data provided by SEOmoz', and the new footer will be less bold/prominent. 

As for the SEOmoz in the header, we are still evaluating a change there and I should have more to share in the next few days.

 

February 28, 2012 10:52 AM
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CarryEmatters

I do have an issue with it and it will be a dealbreaker if it's decided to keeop the powered by on the reports.

Clients will not understand why they have to pay an x-amount a month for certain reporting when they think we just autogenerated it. What they don't see is that we actually set-up the reports, read and interpret the data provided. This leads to advice etc. etc. Now I first need to explain what the heck SEOmoz is and why I charge my client X when his own account would cost him $99 a month.

I'm also with some folks above: stating that a report can be branded is misleading.

February 15, 2012 05:55 AM
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dcmike

A little insight on mainstreaming branding

101 Brand Names, 1 Manufacturer
The Mass Pet-Food Recall Reveals a Widespread Practice: Many Competing Products Come From the Same Factory. 

http://online.wsj.com/article/SB117867462888496739.html

High likelihood Toshiba did not manufacture your Toshiba DVD burner 

Jolora has two good points

  • We are the SEOmoz's clients - not the people we send reports to
  • Our clients have no idea who SEOmoz is until they see it on the reports

Again I say, unlike some, I have no issue with "Powered by" at the bottom

 

February 12, 2012 04:32 PM
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Jolora

Having the seomoz name on the reports is just a big no no with most clients. Particularly those that are nervous about SEO as it is. I understand why you would want to have you credit for the data provided but in the end we are paying for a service in order to get this data... unless you have an issue with us reselling this data to our clients (which of course is what we are all doing) it seems unrealistic to then force us to show the seomoz branding on the reports. Besides, as somebody else already said above it only takes a quick edit in acrobat pro to remove that branding anyway if required.

As for 'powered by' this should at least be optional, especially for the higher tier plans. Unfortunately seomoz will rarely be a name that means anything to the client and using any kind of third party often raises so much suspicion among some clients. I wouldn't have thought at first it would be an issue but really it just causes headaches and makes my work harder. 

Please give us more control over branding so that we can concentrate on more important work.

February 12, 2012 01:36 PM
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dcmike

PS - When I said I agreed with Adam - I meant nivomediagroup - I just saw the name there a went with it

February 11, 2012 02:18 PM
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dcmike

Last thought, and I agree with Adam, it is the ability to supply clients with reporting that keeps them on the hook. Now I have to reconstitute notices to pass them along - because it is tailored to me and my logins. A lot of extra work.

I again agree with Adam - you guys have the best product, and an expensive one. You need to work with us a bit more on this.

ON BRANDING- when your carpenter uses a Makita (or whatever) power tool, the client sees the brand name big an bold and maybe buys one too - that makes sense. However, with power tools, the client rarely decides to build his own home because he now has brand name tools. Some people still think they can build their own website - they come crying to me a year later.

February 11, 2012 02:15 PM
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dcmike

Maybe my view isn't mainstream - but I am not bothered by the Powered By, be it text or graphic, AT THE BOTTOM. It is a common and acceptable practice and it does show we use the best source for our data. I tell my clients that anyway.

Again - it is the logo at the top. Amazon.com used to have an "eCommerce powered by" at their bottom.

To be of the most value to us - the reports should speak loudly of....."report prepared by "XXXX" with DATA from SEOmoz"

To the people just starting to resell your service, no logo at top would help them get to the higher level quicker. A win-win scenario.

February 11, 2012 02:07 PM
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nivomediagroup

Adam,

It doesn't make sense to even leave it there because it shows our clients the software we are using.  All you are providing me, is an extra step I need to take to cover it up in Acrobat pro.  I just have to create a Stamp and it goes right over it with my logo.  So why not just provide convenience to the customers that pay over $200 a month on this type of reporting and offer the convenience of not having it.

The same goes for all reporting that gets mailed on a monthly basis.  It needs to be full turn key like a lot of your rivals.  You guys have a great system and its very easy to use, but the reporting is the one thing that lacks.

February 11, 2012 01:09 PM
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Adam Feldstein
SEOmoz

Thank you all for your thoughts on this. We understand your concerns here.

We've been discussing internally, and they key thing we want to retain on reports is that the data is from SEOmoz (especially link data). Would it be acceptable if we change the reports at the PRO Plus and higher levels so that the 'Powered by' graphic was removed, but we would include a smaller text note at the end of the last page of the report which said, "Data provided by SEOmoz"?  If that's not quite right, is there a message that would be more acceptable, or a different way we could address this?

I'll also be looking into stripping out the top branding as well.

Sorry that this has caused so much consternation. We are looking to collect feedback on this and fix this up very soon. 

I'd really appreciate hearing back from you all on this.

February 11, 2012 12:59 PM
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dcmike

Again I add, "Powered BY XXX" (at the bottom) is not really the big issue. Lots of search and eCommerce apps have "powered by, Inktomi. AltaVista, etc" at the bottom. At least in my opinion, with SEOmoz at the top people think SEOmoz is actually doing the SEO and not just gathering data, etc. I have had to go into several diatribes on what function SEOmoz does.

I doubt that if there were no "Powered by" at the bottom our clients will think we put that software together.

Lastly, I am less concerned with having my logo at the top than not having the service providers being there. When we pay handsomely for data we should be credited for the preparation. Having "Powered by" at the bottom shows we have a reliable source for data.

Having SEOmoz at the top GIVES THE CLIENT THE IMPRESSION we are on auto-pilot and not involved in their SEO management - even though, without our interpretations and implementations, it is largely worthless to the client. They don't understand the SEO arena as it is, and we are left to explain that it is not SEOmoz that puts them on top, but rather our prodigious use of the great data that winning for them.

If they feel SEOmoz is solely responsible for their position they may be inclined to bypass us and try it on their own. That would be a ludicrous assumption but remember, some idiots try to represent themselves in court. The client loses, but the lawyer also loses a client. 

The pharmaceutical industry spends millions keeping common medications in the prescription only category - just to protect the interests of the doctors who prescribe their medications. If the patient gets over-the-counter medications BOTH the doctors and pharmaceuticals lose. 

February 08, 2012 11:25 AM
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nivomediagroup

I agree.. This is so frustrating and misleading that you discuss upgrading allows custom branding and yet your reports have Powered By SEO Moz at the bottom.  That's not cool.. Why would I want my clients knowing the tools that I'm paying you for?  If this was free, I'd understand, but its not and you're making a lot of money off of us when there are plenty of other options we can use like SEO Profiler, Raven Tools, PowerSuite, you name it.

February 08, 2012 10:00 AM
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dcmike

I lied - one last, last thought ,-]

A carpenter is proud for his client to see the Makita logo on his tools. The client sees he's using the best (they've heard of Makita) and knows the drill doesn't build the house. SEO is different - cryptic, spooky and filled with posers and crooks.

In the case of SEO, the client doesn't understand what we are doing, is not familiar with the SEO Moz brand, and can't tell if the drill or the carpenter is doing the job - if they have a brain they are suspicious of everything SEO. Branding to MY client is worthless to you - they are not the end user - I am, and you have already sold me.

October 01, 2011 08:03 PM
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dcmike

One last thought - in the beginning (I was there) every online sales outfit had to pay programmers to build their eCommerce software custom. Then, as eCommerce grew, they got smart and outsourced the sales software - and at the bottom (discretely) it often stated something like "eSales Powered by XXX" (even Amazon). No eStore would have tolerated branding at the top though.

October 01, 2011 06:52 PM
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dcmike

To clarify my comment - I am not bothered by the "powered by" logo at bottom, that is customary. It is the logo at top that concerns me. I already had one client (of a larger dimension) state that he would prefer to go direct and use the remaining slots for his clients - even though he won't be able to digest the bulk of the data received. It is human nature (ugh) that people want to go direct when something is heavily branded.

"Powered by" at the bottom is no issue for me - but rather the perception that I am just reselling something they can get on their own. I am not even consumed with putting my own logo on it - just that someone else is not claiming it - much like I am plagerizing something in the client's eyes.

It is hard for the client to visualize they are paying for data and not the total service. It is to the advantage of SEO Moz that WE are able to resell the product - else SEO Moz would have to go out in the street and sell each sub client.

If a narcotics wholesaler stamped each "piece" of cocaine (intended for resale) with "Dragon East" the addicts would instinctively seek out "Dragon East" direct! The strteet dealer survives by hiding his source. Just like the heavy dope user, my lost client is pondering "dealing" to pay for his habit. My mythical "Dragon East" is better off staying once removed and letting the street dealers push the product and come to them with larger and more worthy orders. My intent is clearly to create addicts with auto billed subscriptions! Ponder that one, Grasshopper! 

October 01, 2011 06:41 PM
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jfeitlinger

@adamf I just upgraded to 2nd tier as it stated custom branded.  Was really surprised that it only changed the top logo.  How do I remove the "Powered by SEOMoz" logo on footer?  If that is not possible, I would suggest to update the pricing area so new users are not confused as it implies that you can brand the report.  Also, how can I get a credit then and go back to the basic level as that is only reason I upgraded to 2nd tier today?

October 01, 2011 05:58 PM
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Adam Feldstein
SEOmoz

@dcmike - I appreciate where you are coming from. It's something that we may look at doing in the future. I'll bring it up to for further consideration internally.

@queenbmarketing - You can add your branding by going to the settings for a campaign (which you can do from the campaign dashbaord or in the subnavigation while on a campaign overview) and you will see the option to upload your logo at the bottom of the settings page. You will also see an option there to edit your global setting, which will apply that logo to all campaigns. If you continue to have problems with this, contact help@seomoz.org and they will provide clearer steps for setting this up. I hope this helps!

July 26, 2011 08:37 PM
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queenbmarketing

Where do i remove the seo moz powered by logo. and put mine?

I'm frustated that i jsut upgraded to get that done and i can't.

 

Help please.

July 26, 2011 07:25 PM