Moz Knowledge Base/Feature Requests/Moz Feature Requests

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Tools for Local SEO

suggested this on December 28, 2010, 10:28 AM

This is Tony of ACEseo. This was my question:

Will you ever have SEO tools for local SEO? It seems there is a need for separate tools for local as the SERPs show different results (sometimes very different) from the organic results.


Comments latest first

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Jackie Immel

Hi All,

I would love more advanced local ranking tools, and we are definitely working towards this :D Keep the suggestions coming!

@Gyi- Thanks for posting here! Great points and suggestions :D

@ dgolds- Agreed! Whitesparks is a pretty cool site and offers a lot of insights into local search rankings. Definitely a great site to peruse.

January 24, 2012, 10:36 AM
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It would be great to add in a citation finder to expedite the process. Whitesparks tool is quite nice.

January 24, 2012, 10:00 AM
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Thanks for directing me here JaeRae. So there are a couple of different considerations for tracking local search (as I'm sure you mozzers on top of, but just wanted to communicate here).

First, there's distinguishing between local results and traditional organic results. I.e. does the ranking in the web app report my organic position or my position within local results.

Second, there's tracking rankings based on browser location setting. I.e. the number in the web app reflecting both my organic and local results based on my browser's location settings.

In addition to the moz web app, I'm using Caphyon's Advanced Web Ranking tool which allows me to create a location search engine. It would fantablulous if the moz web app could do this (and hopefully, eventually integrate with Raven Tools).

Thanks for the continued sweet community and app support.



January 20, 2012, 1:47 PM
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Jackie Immel


I am posting an idea that was said on the Q&A from Gyi Tsakalakis:

"Is there a way to "localize the web app"? In other words, get ranking results based on a location?

I pecked around the forum and documentation but couldn't find anything.

Any plans to move in this direction?

I'm getting wildly different results based on browser location settings.

Any thoughts are welcome."

Thanks Gyi :D

January 20, 2012, 12:50 PM
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Jackie Immel

Hello everyone!

I just wanted to give a little update on local tools. I know that there were a lot of ideas talked about here, so I won't mark this request as "done." We launched the Part 1 of Universal Search. This means that you can track local result on the Keyword Rankings page. Adam did a great blog on this. Please feel free to check out this great tool (which is added automatically to your PRO account), and let us know what you think! We love your feedback :)

January 13, 2012, 3:17 PM
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Add local search (e.g., Places) analysis to Keyword Difficulty

Probably most of my clients right now are really looking for local search traffic. They want to rank well for someone searching for their search terms in their area. The Keyword Difficulty tool doesn't seem to reflect, for instance, Places organic listings or other local factors of competition. It would be good to have insight on how difficult ranking for a term in a particular area will be.

December 15, 2011, 11:55 AM
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Not sure how feasible this is, but some form of integration with Google Places would be useful - pulling the stats from the Places dashboard, etc.

November 9, 2011, 4:51 AM
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Adam Feldstein

Tyler & Tony (and everyone else that voted this up), I just want to let you know that we are well down the path on a new feature that will expose local results in the rankings section. We're looking to have it out within the next couple of months.

Thanks for the suggestion and feedback!

November 5, 2011, 11:48 AM
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I'm currently evaluation SEOMoz Pro and I'm shocked you guys don't have Local tracking yet. In today's SEO enviroment, local tracking is key.

November 5, 2011, 8:16 AM
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Aaron Wheeler

Not at all, ACEseo! BTW, I highly recommend you read Ayn Rand's work - she's right up your alley! =)

January 3, 2011, 9:54 AM
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Tony D of NYC

Is it improper netiquette for me to "like" my own suggestion?  :)

December 29, 2010, 7:21 AM